AWOL for XOXO SODA
From London to the streets of Amsterdam: for soda brand XOXO, we marked their entry into the Netherlands the only way that made sense to us. Loud, refreshing and unapologetically Y2K. We produced a skate parade straight through the center of Amsterdam, with flashy cars leading the way, DJs on bikes setting the tempo, and a growing wave of skaters in full Y2K styling, handing out over a 1000 cans of XOXO and turning the moment into an open invitation, leading the crowd straight into a café rave. All of it was powered by a full content campaign around the launch.
SPOTLIGHT: XOXO SODA
For a brand built on energy and expression, showing up digitally wasn’t enough. We wanted people to feel XOXO before they ever saw it in-store.
AWOL for XOXO SODA
From London to the streets of Amsterdam: for soda brand XOXO, we marked their entry into the Netherlands the only way that made sense to us. Loud, refreshing and unapologetically Y2K. We produced a skate parade straight through the center of Amsterdam, with flashy cars leading the way, DJs on bikes setting the tempo, and a growing wave of skaters in full Y2K styling, handing out over a 1000 cans of XOXO and turning the moment into an open invitation, leading the crowd straight into a café rave. All of it was powered by a full content campaign around the launch.
SPOTLIGHT: XOXO SODA
For a brand built on energy and expression, showing up digitally wasn’t enough. We wanted people to feel XOXO before they ever saw it in-store.